This Saturday, Adam R. Garcia will reveal 27 new collaborative works at Co Exhibitions. Each piece was started by someone he considers a friend and/or respects creatively, and handed over to him to do “whatever he wanted” with it. None of his collaborators will have seen the finished piece until the opening. Trust Me is an idea this imaginative graphic designer and illustrator has had floating around in his head for quite some time, but it’s presentation in a gallery space perhaps wasn’t his original intention. In the following conversation Adam and I discuss the challenges and complexities involved in this project and despite the “art talk” what it’s really all about in the end.
I’ve followed your career for a while, and I’ve had a chance to work with you in the past. My personal impression of you is that you are a process driven artist. Exploration and how inspiration develops seems at the forefront of your approach. I’ve seen this thread in your past work as well as recently, in your ongoing sketch blog, Force Per Unit Area. Is fair to say that these concepts are flowing into what is now going to be solo gallery show?
Absolutely, but first… calling it a solo show is a misnomer… I’d say it’s a collaborative project. This was an experiment to see if I could take things that are the byproduct of other people’s process and experience my own process of coming with a new image with meaning. But yea, you’re absolutely right, the whole thing is about process and hopefully being inspired along the way. Force Per Unit Area is about sharing and just putting it out there. There’s stuff in there that I don’t like but I think it is still interesting to put it up. A lot of it isn’t about design, and a lot of it I am scared to put up…. some of it could get me in trouble, swear words and things I don’t want my mom to see. And that’s the fun of it, not knowing what’s going to happen next, just trusting yourself, your instincts and knowing that you are still going to grow is exciting.
Going back to your initial point that the “solo show” is a misnomer… this exhibit still puts the focus on you, however that seems to be something you reject. So despite this being unavoidably framed as your exhibit, will you still claim not to have ever done a “solo” gallery show?
Yea, it’s funny that it’s at a gallery because to me it feels like an art school project. It seems like, how can we take something that is about process and the journey and funnel it into this art show end result? These are going to be multi-media prints and a lot of them are actually digital in creation, but they are limited edition—5 of each—Adam and Mike Davis, or Adam and Ted Quinn, etc-- and then framed. Just the act of framing is something that kind of rips it out of the design realm and pushes it over that fake threshold into the art realm, which is not necessary in any way. But playing with that idea and keeping “solo show” in quotes is interesting. Maybe the process determined that one artist’s piece is recomposed and re-colored, or I just moved it around a little to hopefully create a new meaning or focus the meaning in another direction. Whereas with other pieces I take the work and make it so small that you can’t see it and it becomes something totally new. Some people are going to say, “how is this Adam’s work, or how is this so-and-so’s work?” Where are those boundaries drawn? It’s fun because there might be responses that are really critical.
The show’s title suggests you are asking your collaborators to take a risk and trust you, but yet it almost seems like you’re the one who might be taking the bigger risk.
I think that might be part of the reason why I keep saying that it’s not about me being an artist… it’s about me being playful with my friends. Maybe that’s also a defense mechanism, for me to say, “no, it’s not a solo show, it’s an experimental project.” That helps me put up a wall and barrier between me and the artist solo show where there is too much on the line. It’s all about that filter. Putting the experimental lens on it gives you a lot more freedom to take risks and be creative. The solo show idea is terrifying.
So to you is there a clear difference between a designer and an artist?
When I was in school at MCAD there was this interdisciplinary artist/designer approach and all that… but for communication purposes, having worked in the design field for several years now, you realize that sometimes delineation is necessary. Personally though, no I don’t think there is a difference. The older I get and the more I read and the more I make, I am realizing that everything can be looked at as one big art project. Kind of a more meta way of looking at it, life as art… every section of your life is a different project. If it can be broken down this way, there are creative phases in your life. 6 months of your life can probably be summed up with one title… but back to the question, no, I don’t think there is.
I guess I’m curious how you are feeling about working within an art context vs. as a designer creating a product, i.e. Nike shoes. Is there a sense of freedom from the business side of creating an artistic product, or is the pressure still there given that each of these framed prints is for sale at a price?
I’m trying not to think about the value so much, I really want to do what’s best for the process and the project. I think that my pressure is to do the people who have given me work justice and hope they are proud. But at the same time, I’m kind of like… eh… you gave it up, I’ll do whatever I want, I don’t care. I hope that people are going to want to leave with something. If I could give everything away I would. But that’s not possible…. the gallery is helping out so much, and for me the value is about helping them out in return.
Left: Collaborative show image with Aesthetic Apparatus. Right: Screenprinted show poster image.
I think it’s important for people to see the value of art, and to invest in it in order to support artists and galleries. But moving towards talking about the finished product… what kinds of challenges have come up for you as you’re finishing the pieces?
Hmmm…
Smooth sailing? Each piece has been amazing and fun to work on?
Oh no, not at all. It’s challenging as shit. The show is in a week and I’m not done with all the pieces. I actually have a new day job since a month ago, which is probably twice as taxing as my last one. When I’m home I’ll work as late as I can, but then I have to get up and go to work in the morning. When I am at work, always at the back of my mind I’m thinking about this show. Luckily, a lot of these ideas are kind of coalescing away from my personal studio, which is good. I have a sketchbook just devoted to “Trust Me” with ideas and it’s constantly changing. I think the biggest challenge has been time, and making sure everything feels right.
Also a lot of these have been exploration for me to push myself into different directions and try to do something new. A lot of it I’m not comfortable with. Right now I’m looking at a piece where I did some hand-done type that I’ve never done before and I really like it because it’s kind of freeing, but at the same time… it might be kind of ugly. I can’t tell anymore! I think that is also part of the challenge.
Has lot of new inspiration has come out of this?
Yea, it’s amazing. But honestly, this thing might be a total failure. People might come and say, “Adam, we were expecting a lot more, you probably shouldn’t have kept everything hidden, the work is not that great.” I’m not joking.
So is that one of your fears, that it will fail?
Yes, but it’s still all about fun and process. I’ve been talking with Michael Gaughan a lot lately, he’s one of my best friends and one of my inspirations when it comes to putting yourself out there. You do the best you can, let the process guide you, trust yourself, hopefully others trust you… make it a good time and enjoy it. I’m inspired and hopefully this can inspire other people. Michael has a piece in the show but I also asked him if he would do a performance at the opening, which I’m really excited about. I don’t know what he is doing yet. I’m trusting him to do anything he wants for 20 minutes, so we’ll see.
Considering Michael Gaughan’s influence on your show, how much of your personal relationship with the artists, or their individual aesthetic factored into your completion of their work, or were you able to separate from that totally?
When I started, I thought it would be like when my mom and I used to play this game when I was a kid, where I would draw eyes on a napkin and then she’d draw a nose and so on. That element of surprise and watching the process of collaborating with another person, I love it. I thought this was going to be like that, a fun game. Someone will give me a piece and I’ll draw on it, and it will be funny and irreverent and it might be about the person or it might not be, but it will be awesome. But as I was getting the pieces, they were so disparate in aesthetic… all over the board. I had to approach each one of them totally differently. One of them for example, is an aesthetic mix of me and the other person 50/50, but the meaning is all theirs. Whereas, someone else gave me a blurry and abstract photograph and I just wanted to draw all over it and be goofy. But in the past, this same person had given me a book that really influenced me and some of my work. So the piece ended up being all about that particular book and our relationship. I think there is a spectrum, and it’s been interesting to see what direction they have taken me in.
I like that there is so much unknown about the final product. However, I think it is fair to say that people see you as a successful artist and it’s impressive that you are doing this show with this much unpredictability. Even though I’m pretty certain everyone knows you are not going to fail. No, you’re not putting up 30 pieces of individual work and making it all about you. But it is still a challenging and unique twist on a group show…
Well, thank you, that sounds awesome. But speaking of putting up 30 pieces of work, preparing for this show and getting out of the design world I’ve been living in-- I’ve been thinking of what it means to be an artist and the boundaries and thresholds that people put up. I have a job as a designer working for Nike, this mammoth brand, where I work in brand design. I’m constantly thinking about how other people view the company. No matter what you say about art being at the service of big business there is something in there when filtered through an artistic perspective. Art direction means that you are giving an idea to someone else to create so I’ve been thinking about the idea of ready-mades, the idea of appropriation. Think about Jeff Koons, he comes up with an idea and has a factory full of people who create work for him. Murakami, same thing. I think it would be so fun to create a show, which I still might do next year… it will still be collaborative and I’ll work with friends again, but I’ll hand off work to others. So I'll ask someone like Mike, to write down his favorite phrase or word on a piece of paper and scan it and give it to me. I steal a picture off his Facebook page, which I take into Photoshop and compose really simply into a picture of Mike, with his writing over the top. Then I send that to China to get painted by an oil painter for $80, who sends back an 8x12 and then I turn that into an 8x12 foot print. I’ll call it Portraits of Friends and I’ll have done nothing, and it will be beautiful.
Your idea like relates clearly to the making of art in today’s world and the shift towards a mass-production of creativity, but at the core of it, it’s still about collaboration… which seems to be something that is so inherent in you.
Yea… well, remember Industry?
Um, yea, of course. And we certainly did a lot of collaborative projects back then.
Well, remember that issue of Industry, where you let me, Greg Hubazek and Eric Carlson do the cover? We had this collaborative group, KHS, which did a lot of projects, but that cover was the first and last thing that we all worked on together over the course of one night for 12 hours.
I remember that cover, it was amazing.
I think it’s still one of my favorite things I’ve ever done. We were forced to collaborate for the cover, which at the time it was huge for us and we were so excited. So, thanks for that. Also… later when you were working at the Camel space, you had an event with a bunch of artists collaborating on paintings…. And that ended up being the only time that John Grider and I have worked on anything together. It was really simple, but awesome. That whole event was about collaboration.
I guess maybe that is why I am so intrigued by your approach to this idea because as a Curator or Editor, I’ve kind of just organically gravitated towards conceptualizing situations where artists are paired up and taken out of their comfort zone to see what happens creatively. But thanks for bringing up those past experiences, I’m glad they were memorable… and I’ll probably just have to take credit for your show now…. I’ll claim that I started it all.
Totally. (laughs)
But back on track, your show is quickly approaching back in Minneapolis, where you started. You’ve always kept strong roots here, not only just through mentions when you are interviewed or written about, but continuing to provide design on local projects like Wants vs. Needs. Is there comfort in doing a gallery show here, or is it perhaps more daunting because hometown expectations run high?
I would say absolutely daunting. I did some shows in Philly and some shows in Portland, but none of them were solo shows. In other cities there is anonymity that you can hide behind and there is no precedent set. With Minneapolis, still having a presence and doing things while having moved away, there is actually some guilt there. But I know that this project is interesting and some of the collaborators have done solo shows on their own all over the world, so that makes it feel okay, to me. When it comes to formal aesthetic… I’m not Drew Peterson, or John Grider, Eric Inkala or Jen Davis… Just to name a few of the people from there who create whole bodies of work with one voice and are so deserving of having a show anywhere they go because they are amazing people with amazing work. So there’s a little bit of guilt for me, there. But I’m a designer by day who's doing a project and this is the end result of that.
Your trip here next weekend is really quick, just here for the weekend and the show, but is there anything you miss or need to make sure to do while you’re home?
One thing I really wanted to do was see this friend of mine who I met in Seattle, he goes by Astronautalis and now lives in Minneapolis. I want to spend more time with him because he’s an amazing person. He has a show the same night as my show… and if I had my drothers I would turn myself into 2 people and go to that too. Of course, I’ll be seeing all my friends from Wants vs. Needs and all the people I love in Minneapolis, which is why I come back, my best friends are there.
So with that idea of support and friendship, tell me about the friendship bracelets.
I thought it would be cool initially to give away friendship bracelets because they are a symbol of friendship and trust. But after doing some research, it turns out that friendship bracelets are not as easy to get made as I thought, unless I were to go to Peru and have them made in bulk. So as another collaboration idea, I asked my girlfriend, who happens to know how to make them, help me out. I’m not giving them away anymore, because it is a TON of work. But in figuring out what they would look like, I thought of a snake as a symbol of deception in western mythology and so maybe the bracelets would have a snake pattern. And I remembered a story from my childhood best friend...who actually ended up being diagnosed as a compulsive liar. He was really into nature, he was a boy scout, his parents were into the Audubon and he worked at an animal shelter. He was the one who taught me the difference between the coral snakes, one is poisonous and one isn’t. The poisonous coral snake is a copper color, a light white yellow and black. I thought that might work for the friendship bracelet… and those also ended up being the colors for all the pieces in the show. So that’s it...simple.
Trust Me opens at Co Exhibitions on Saturday, July 9th and runs through Aug 6th.
Opening Reception: Saturday, July 9th 7pm-10pm. Event page here.